Define Your Personal Brand/Develop Your Path of Purpose
"it’s more important than ever to define your personal brand.” -Inc. Magazine
If you think you are irreplaceable and not just a number in today's work force, regardless of what your job is or for whom you work, then you already are out of touch with the harsh realities of today's gig and tech economy And with the speed of ever-changing technology and a 24-7 info cycle, your chances, as you become more experienced, of becoming spectacularly irrelevant increase exponentially. UNLESS you do something about it TODAY!
In order for you to live the life you want to do, have the type of jobs you want, make the type of impact you want to make, you have to define that right now. And it's never too late to plan for your next act. Trust me! After I left the GRAMMY Awards after 6 years to start my own company with my first client being former VP Al Gore and an international event titled "Live Earth/India," I was on cloud 9! I didn't have to prove anything, my reputation and my work spoke for themselves, I was making really great money doing wonderful things and then BAM. The recession hit and suddenly no one was calling anyone.
It was a devastating time when the perfect storm hit because public relations, entertainment and independent contractors were hit the absolute hardest -- and I was all three.
So I'll tell you more about this during the course but I took my own experiences as well as the process that I developed and evolved for defining brands -- corporate, non-profits, and VIPs/celebs, that has a proven track record of success -- and customized it for you.
Together we're going to define your personal brand (what you want to be know as/for) in all aspects of your life. Because the more you live it, the more you attract it. It will help differentiate you from the competition, it will help focus you on what's important by giving you ways to filter opportunities, and it will give you a path that will attract the type of people and opps that will make your life happier. Period.
Part of the course is group conference calls and the rest is one-on-one with me. There will never be a better time for you to do this than RIGHT NOW! (if you use code HALFOFFVIP then you get this course for 50% off for a VERY LIMITED TIME)
Your Instructor
Entertainment PR and brand marketing senior exec and professional spokesperson Ron Roecker has spent the past 20 years coaching everyone from Fortune 100 Execs and Celebrities to Industry Experts and Student Ambassadors to be more powerful, effective and confident public speakers. And now he wants to coach you!
He brings a unique, in-the-trenches, 360-degree perspective as a public speaking coach since he also has been a company, brand, industry and media spokesperson, a national keynote speaker and a Communications Adjunct Professor.
Brands, initiatives and celebrities with whom Ron has worked include: Microsoft Xbox360, NBCUniversal, Grammy Awards, Teen Choice, Google, Coca-Cola, Starbucks, Nestle, Live Earth with former V.P. Al Gore, Pink, Beyonce, Kelly Clarkson, Madonna, Maroon5, OneRepublic, Kanye West, Justin Timberlake, Zac Efron and more.
As spokesperson, he has appeared on Today Show, Entertainment Tonight, CNN, MTV, Good Morning America, Access, Reelz, E!, NPR, and BBC America, to name a few, as well as programs in India, China and Europe.
Ron has spent several semesters as an adjunct professor in the School for Communications and Journalism at University of Southern California. Originally from the Midwest, Ron lives in Los Angeles, is a pop culture junkie and an award-winning writer, artist and photographer.
Ron's first book for children of all ages, "Why Ball Wouldn't Bounce," will be available this fall.
Course Curriculum
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StartPersonal Branding 101: From "Nice to Have" to "Gotta Have to Survive" (Group)
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StartWhy Personal Branding is Crucial for YOU NOW (Group)
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StartCurrent Brand Image/Reputation: Who's Talking about You and What are They Saying?
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StartEvaluate and Compare Celeb Personal Brands
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StartYour Target Audiences
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StartWhat Do You Want to be Known For/As?
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StartGetting Rid of the Clutter and Adding to the Clarity (Group)
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StartCulmination: Define Who You Want to Be
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StartDOWNLOAD: ROAD MAP (AND BARRICADES) TO SUCCESS